报告目录：一、中国月饼市场发展背景1.中国月饼产业发展外驱力：政策支持2.中国月饼产业发展外驱力：消费升级3.中国月饼产业发展外驱力：礼物经济4.中国月饼产业发展内驱力：直播电商、跨境销售5.中国月饼产业发展内驱力：冷链物流/智慧物流6.中国月饼产业链产业图谱二、中国月饼市场发展现状1.中国月饼行业市场规模2.中国月饼行业发展新动向盘点3.中国月饼市场特点：品类多元化4.中国月饼市场特点：区域偏好差异化5.月饼行业标杆研究——华美月饼：突破技术，率先延长月饼保质期6.月饼行业标杆研究——华美月饼：高产能、高质价比抢占月饼市场三、中国月饼行业消费者洞察1.中国月饼消费者调研样本构成2.中国消费者购买月饼的用途3.中国消费者购买月饼的价位、购买量4.中国消费者月饼包装形式偏好5.中国消费者月饼包装风格偏好6.中国消费者月饼时的关注因素7.中国消费者了解月饼资讯及购买月饼的渠道8.中国消费者月饼品牌偏好9.中国消费者期望月饼的创新方面四、中国月饼市场发展趋势分析图表目录：1.2019-2024年中国月饼行业相关政策（部分）2.2016-2023年中国人均可支配收入及人均消费支出3.2016-2023年中国居民食品烟酒人均消费支出4.2018-2024年中国礼物经济产业市场规模及预测5.2023年中国礼物经济用户为亲友购买礼品TOP56.2019-2027年中国直播电商市场规模及预测7.2019-2025年中国跨境电商出口规模及预测8.2017-2023年中国冷链物流市场规模及预测9.2016-2023年中国快递业务量及营业收入10.2016-2025年中国月饼销售规模及预测11.中国消费者偏好的地域风味月饼12.2023年华美月饼全国销量份额13.中国消费者购买月饼的用途14.中国消费者购买月饼的送礼对象15.中国消费者通常购买月饼的量16.中国消费者购买单盒月饼的价位17.中国消费者偏好的月饼包装形式18.中国消费者偏好的月饼礼盒类型19.中国消费者偏好的包装设计20.中国消费者偏好的包装风格21.中国消费者购买月饼时主要的关注因素22.中国消费者了解月饼资讯的渠道23.中国消费者购买月饼的渠道24.中国消费者购买月饼时偏好选择的品牌25.中国月饼消费者对健康月饼的购买意愿26.中国消费者购买月饼时偏好选择的品牌27.中国月饼消费者对健康月饼的购买意愿28.中国消费者期望月饼的改进方面1.Policies related to China's mooncake Industry 2019-2024 (Part)2.Per capita disposable income and per capita consumption expenditure in China from 2016 to 20233.Per capita consumption expenditure of Chinese residents from 2016 to 20234.Market scale and forecast of China's gift economy industry from 2018 to 20245.Top 5 gift products purchased by users of China's Gift economy for relatives and friends in 20236.2019-2027 China's live broadcast e-commerce market size and forecast7.China's cross-border e-commerce export scale and forecast from 2019 to 20258.2017-2023 China's cold chain logistics market scale and forecast9.China's express business volume and operating income from 2016 to 202310.Sales scale and forecast of moon cakes in China from 2016 to 202511.The regional flavor of mooncakes favored by Chinese consumers12.Share of national sales of mooncakes in 202313.Chinese consumers to buy mooncakes purposes14.Chinese consumers buy moon cake gift objects15.The amount of mooncakes that Chinese consumers usually buy16.The price that Chinese consumers pay for a single box of mooncakes17.Chinese consumers usually buy mooncakes in their packaged form18.The type of mooncake gift box preferred by Chinese consumers19.Packaging design preferred by Chinese consumers20.The packaging style preferred by Chinese consumers21.The main concern factors for Chinese consumers when buying mooncakes22.Channels through which Chinese consumers learn about mooncakes23.The channels through which Chinese consumers buy mooncakes24.The brands that Chinese consumers prefer when buying mooncakes25.Chinese mooncake consumers' willingness to buy healthy mooncakes26.The brands that Chinese consumers prefer when buying mooncakes27.Chinese mooncake consumers' willingness to buy healthy mooncakes28.Chinese consumers expect improved aspects of mooncakes