报告目录：一、中国唇部彩妆行业发展背景及现状分析1.唇部彩妆的定义及分类2.中国唇部彩妆行业的发展历程3.中国唇部彩妆行业发展政策规范4.中国唇彩行业产业链图谱5.中国唇部彩妆行业市场规模6.中国唇部彩妆品类市场持续增长，引领全球风尚7.国际高端品牌和本土国民品牌呈竞争趋势8.唇部彩妆行业销售渠道分布9.唇部彩妆行业典型案例：完美日记（一）10.唇部彩妆行业典型案例：完美日记（二）11.唇部彩妆行业典型案例：完美日记（三）12.唇部彩妆行业典型案例：卡姿兰（一）13.唇部彩妆行业典型案例：卡姿兰（二）14.唇部彩妆行业典型案例：卡姿兰（三）二、中国唇部彩妆行业消费者洞察分析1.中国唇部彩妆行业消费者画像2.消费者对唇部彩妆产品的了解和认知3.消费者购买唇部彩妆产品的频率和类别4.消费者偏好“红色系、持久显色”的唇彩产品5.本土品牌崛起，唇部彩妆行业市场格局正变迁6.平衡价值与价格，优化定价策略7.线上渠道为主，线上线下融合8.唇彩行业仍需创新破局、升级包装，全方位提升9.个性化和创意化成为消费者期望改进的方向三、 中国唇部彩妆行业SWOT及趋势分析1.优势：国家多措并举，全力支持唇彩行业健康发展2.劣势：价格战激烈，假冒伪劣产品泛滥3.机遇：“她经济”崛起，女性消费潜力增长4.威胁：营销方式单一，过度依赖KOL营销5.中国唇部彩妆行业发展趋势分析图表目录：图表1.唇部彩妆的分类图表2.中国唇部彩妆行业的发展历程图表3.中国唇部彩妆行业相关政策（部分）图表4.2015-2028年中国唇部彩妆行业市场规模及预测图表5.2012-2023年全球VS中国唇部彩妆品类市场规模增速图表6.抖音平台唇彩品牌销量排行榜图表7.中国唇部彩妆行业销售渠道分布图表8.完美日记发展历程图表9.完美日记唇部彩妆产品（部分）图表10.完美日记唇部彩妆产品的特点图表11.卡姿兰发展历程图表12.卡姿兰唇部彩妆产品（部分）图表13.卡姿兰唇部彩妆产品的特点图表14.消费者对唇部彩妆产品的了解程度图表15.消费者对唇部彩妆产品的重视程度图表16.中国消费者唇部彩妆产品购买类型图表17.中国消费者购买唇部彩妆产品频率图表18.中国消费者偏好的唇彩颜色图表19.中国消费者对唇部彩妆的质地偏好图表20.唇部彩妆地域品牌偏好分布图图表21.消费者选择唇部彩妆时关注的因素图表22.消费者接受的唇部彩妆产品价格Top3图表23.中国消费者购买唇部彩妆的渠道图表24.中国消费者认为唇部彩妆产品当前的短板图表25.中国消费者对唇部彩妆产品的期望图表26.唇部彩妆行业面临的威胁图表27.女性效率办公行业月活跃用户规模图表28.2023年1月女性用户典型消费品类电商关注度图表29.2023年KOL内容平台供给与用户需求增量对比图表30.2023年各行业KOL投放金额占比figure1.Classification of lip makeupfigure2.The Development History of China's Lip Makeup Product Marketfigure3.Policies related to China's lip makeup industry(part)figure4.Market size and forecast of China's lip makeup industry from 2015 to 2028figure5.The growth rate of the lip cosmetics category market in China versus the global market from 2012 to 2023figure6.The sales ranking of lip makeup brands on the Douyin platformfigure7.Distribution of sales channels in China's Lip Makeup industryfigure8.The development history of Perfect Diaryfigure9.Part of the products of Perfect Diaryfigure10.The characteristics of Perfect Diary's lip makeup productsfigure11.The development history of Carslanfigure12.Part of the products of Carslanfigure13.The characteristics of Carslan's lip makeup productsfigure14.The level of consumer understanding of lip makeup productsfigure15.The level of importance that consumers attach to lip makeup productsfigure16.Types of lip makeup products purchased by Chinese consumersfigure17.The frequency of Chinese consumers purchasing lip makeup productsfigure18.Colors of lip gloss products preferred by Chinese consumersfigure19.Texture preferences for lip makeup among Chinese consumersfigure20.Regional Brand Preference Distribution Map for Lip Makeupfigure21.Factors that consumers consider when choosing lip makeupfigure22.Top 3 Price Ranges for Lip Makeup Products Accepted by Consumersfigure23.Channels for Chinese Consumers to Purchase Lip Makeupfigure24.The current shortcomings perceived by Chinese consumers in lip makeup productsfigure25.Chinese Consumers' Expectations for Lip Cosmetics Productsfigure26.Threats Confronting the Lip Makeup Industryfigure27.Monthly Active User Size of Female Users in the Efficient Office Industryfigure28.E-commerce Attention on Typical Consumer Categories by Female Users in January 2023figure29.Comparison of the Increase in Supply on KOL Content Platforms and User Demand in 2023figure30.Percentage of investment in KOLs (Key Opinion Leaders) across various industries in 2023
