报告目录：第一章 中国即食肉类代餐食品发展状况中国即食肉类行业界定即食肉类代餐食品发展驱动因素：国民消费力提升即食肉类代餐食品发展驱动因素：肉类、水产品产量即食肉类代餐食品发展驱动因素：肉禽类消费量即食肉类代餐食品发展驱动因素：大健康行业政策即食肉类代餐食品发展驱动因素：新技术、新工艺驱动多渠道布局推动即食肉类代餐食品进入大消费时代健康饮食需求增长，中国代餐市场规模稳步增长中国即食肉类代餐食品产业链中国即食肉类产品品类分析中国即食肉类代餐食品市场格局：品牌竞争日趋激烈第二章 中国即食肉类代餐食品消费者洞察分析中国即食肉类代餐食品消费者画像分析中青年成为即食肉类代餐食品的主要消费群体线上平台是消费者了解即食肉类代餐食品的主要渠道口味丰富度和品质成为影响消费决策的主要因素中国即食鸡胸肉和即食牛肉消费者分析（一）中国即食鸡胸肉和即食牛肉消费者分析（二）中国即食鸡胸肉和即食牛肉消费者分析（三）原料新鲜、少添加剂成为消费者的期待方向食品安全、新鲜度成即食肉类市场重点关注方向第三章 中国即食肉类代餐食品典型案例研究轻食代餐类典型案例分析：袋鼠先生（一）轻食代餐类典型案例分析：袋鼠先生（二）轻食代餐类典型案例分析：袋鼠先生（三）休闲食品类典型案例分析：百草味（一）休闲食品类典型案例分析：百草味（二）休闲食品类典型案例分析：百草味（三）运动健康类垂直品牌典型案例分析：Keep（一）运动健康类垂直品牌典型案例分析：Keep（二）运动健康类垂直品牌典型案例分析：Keep（三）第四章 中国即食肉类代餐食品发展趋势分析中国即食肉类代餐食品发展趋势分析（一）中国即食肉类代餐食品发展趋势分析（二）图表目录：1.中国即食食品行业相关标准（部分）2.2000-2023年中国居民人均可支配收入及增长率3.2015-2022年中国肉类、水产品产量4.2015-2022年中国人均肉类、禽类、水产品消费量5.2019-2022年中国大健康相关政策及举措（部分）6.2015-2025年中国MCN市场规模及预测7.即食肉类代餐食品品牌直播带货8.2017-2027年中国代餐市场规模及预测9.中国即食肉类行业轻食代餐类市场典型品牌10.2024年中国不同年龄段消费者就餐方式11.2024年中国消费者了解即食肉类代餐食品的主要信息渠道12.2024年中国消费者购买即食肉类代餐食品的关注因素13.2024年中国消费者偏好的即食肉类代餐食品保质期14.2024年中国消费者购买即食肉类代餐食品的原因15.2024年中国消费者即食鸡胸肉和即食牛肉的消费情况16.2024年中国消费者对即食鸡胸肉和即食牛肉的消费渠道及品牌关注度17.2024年中国消费者即食鸡胸肉和即食牛肉的消费情景分析18.2024年中国消费者遇到的即食肉类代餐食品问题及期待行业改进的方向19.2024年中国消费者对即食肉类代餐食品行业产品、服务的满意度20.袋鼠先生发展历程21.袋鼠先生销售渠道22.袋鼠先生明星产品23.袋鼠先生营销24.2023年袋鼠先生即食牛肉产品线上市场份额（按销量）25.2023年袋鼠先生即食鸡胸肉产品线上市场份额（按销量）26.百草味发展历程27.Keep发展历程28.Keep主营业务29.2023年上半年Keep营收情况1.China Ready-to-eat food industry standards (Part)2.Per capita disposable income and growth rate of Chinese residents from 2000 to 20233.Production of meat and aquatic products in China, 2015-20224.Per capita consumption of meat, poultry and aquatic products in China, 2015-20225.China's Major Health Policies and Initiatives 2019-2022 (Part)6.Scale and forecast of China's MCN market from 2015 to 20257.Instant meat meal replacement food brand live with goods8.The scale and forecast of Chinese meal replacement market in 2017-20279.China ready-to-eat meat industry light food meal replacement market typical brand10.Eating patterns of Chinese consumers of different ages in 202411.The main information channel for Chinese consumers to understand ready-to-eat meat-replacement foods in 202412.Factors of concern for Chinese consumers buying ready-to-eat meat-replacement foods in 202413.The shelf life of ready-to-eat meat-replacement food preferred by Chinese consumers in 202414.Why Chinese consumers will buy ready-to-eat meat-replacement foods in 202415.Consumption of ready-to-eat chicken breast and ready-to-eat beef by Chinese consumers in 202416.Consumption channels and brand attention of Chinese consumers on ready-to-eat chicken breast and ready-to-eat beef in 202417.Consumption scenario analysis of ready-to-eat chicken breast and ready-to-eat beef among Chinese consumers in 202418.The problems of ready-to-eat meat meal replacement food encountered by Chinese consumers in 2024 and the direction of improvement expected by the industry19.Chinese consumers' satisfaction with products and services in the ready-to-eat meat meal replacement food industry in 202420.The development of Mr. Kangaroo21.Mr. Kangaroo sales channel22.Mr. Kangaroo Star products23.Mr. Kangaroo Marketing24.Online Market Share of Mr. Kangaroo Ready-to-Eat Beef Products, 2023 (by volume)25.Online Market Share of Mr. Kangaroo Ready-to-Eat Chicken Breast Products in 2023 (by volume)26.History of the development of Baicao flavor27.Development history of Keep28.Keep main business29.Keep revenue in the first half of 2023