报告目录：一.中国养生茶饮行业发展背景概况养生茶饮的定义养生茶饮行业发展驱动力分析：政策利好养生茶饮行业发展驱动力分析：国民健康需求升级养生茶饮行业发展驱动力分析：养生文化深入人心中国养生茶饮市场规模及预测数据分析中国养生茶饮产业链图谱中国养生茶饮行业发展特点：品类多元化中国养生茶饮行业发展特点：消费群体年轻化养生茶饮行业细分赛道分析：养生袋泡茶养生茶饮行业细分赛道分析：养生膏及颗粒冲剂养生茶饮行业细分赛道分析：养生瓶装饮料养生茶饮行业细分赛道分析：门店现制类养生茶全产业链创新焕发养生茶饮赛道活力标杆研究：草晶华——专注破壁草本养生代茶赛道标杆研究：草晶华——以技术创新赢得市场份额二.中国养生茶饮行业消费者洞察分析中国养生茶饮消费者画像养生茶饮消费品类呈现多元化金银花成为最受消费者青睐的中药材原料细分人群对于养生茶饮中药材的选择分析口感与口味仍是消费者较重视的因素电商平台为养生饮品消费者主要认知和购买渠道助眠健脾成为养生茶饮主要导向需求细分人群的养生茶饮主要需求分析（一）细分人群的养生茶饮主要需求分析（二）养生茶饮前景向好，维生素与有机成创新“关键词”三.中国养生茶饮行业发展趋势分析中国养生茶饮行业发展趋势分析（一）中国养生茶饮行业发展趋势分析（二）图表目录：图表一.2013-2027年中国保健品市场规模及预测图表二.中国消费者茶饮品类消费偏好图表三.2022-2028年中国养生茶饮市场规模及预测图表四.中国养生茶饮用户性别、年龄结构及消费特点调查图表五.中国消费者对袋泡茶品牌认知度TOP7图表六.中国消费者的养生茶饮消费品类分布图表七.中国消费者每月消费养生茶饮的价格分布图表八.消费者最想出现在养生饮品中的中药材TOP7图表九.各年龄段消费者最想出现在养生茶饮中的中药材TOP3图表十.各区域消费者最想出现在养生茶饮中的中药材TOP3图表十一.中国消费者购买养生茶饮时的主要关注因素图表十二.中国消费者养生茶饮消费渠道占比图表十三.中国消费者了解养生茶饮的渠道占比图表十四.中国消费者购买养生茶饮时的主要需求图表十五.各年龄段消费者购买养生茶饮时的主要需求图表十六.不同性别消费者购买养生茶饮时的主要需求偏好调研图表十七.中国消费者对养生茶饮的未来消费意愿图表十八.中国消费者对养生茶饮期待的创新点Figure 1. Market scale and forecast of China's health products from 2013 to 2027Figure 2. The distribution of tea preferences of Chinese consumersFigure 3. Market scale and forecast of China's healthy herbal beverage products from 2022 to 2028Figure 4. A survey of gender, age structure and consumption characteristics of healthy herbal beverage in ChinaFigure 5. Top 7 brands of healthy herbal tea bags known by Chinese consumersFigure 6.The distribution of health herbal beverage categories for Chinese consumersFigure 7. The price distribution of health herbal beverages consumed by Chinese consumers on a monthly basisFigure 8. Top 7 types of expectant Chinese medicine material when consuming healthy herbal beveragesFigure 9. Top 3 types of expectant medicine material when consumer of different ages purchasing healthy herbal beveragesFigure 10.Top 3 types of expectant medicine material when consumerof different regions purchasing healthy herbal beveragesFigure 11. Major concerns of Chinese consumers when consuming healthy herbal beveragesFigure 12. Chinese Consumers purchasing healthy herbal beverages through different channelsFigure 13. Chinese consumers understanding healthy herbal beverages through different channelsFigure 14.Major need of Chinese consumers when consuming healthy herbal beveragesFigure 15.Major need of Chinese consumers of different ages when consuming healthy herbal beveragesFigure 16.Major need preference of consumers of different genders when consuming healthy herbal beveragesFigure 17.Chinese consumers' consuming intention for healthy herbal beverageFigure 18.Chinese consumers' expectant innovations for healthy herbal beverage
