报告目录：一、中国化妆品行业发展背景分析化妆品分类中国化妆品行业发展历程中国化妆品行业发展驱动力：政策规范中国化妆品行业经济发展驱动力：国民收入中国化妆品行业经济发展驱动力：商品零售值中国化妆品行业社会发展驱动力：男颜经济中国化妆品行业技术发展驱动力：直播模式中国化妆品行业技术发展驱动力：成分迭代中国化妆品行业投融资数据监测：投融资规模中国化妆品企业注册概况二、中国化妆品行业核心数据分析中国化妆品行业市场规模分析中国护肤品行业市场规模分析中国彩妆行业市场规模分析中国抗衰老市场规模中国化妆品专利数量中国化妆品产业链中国化妆品产业图谱中国化妆品主要品牌电商销售情况分析（一）中国化妆品主要品牌电商销售情况分析（二）中国化妆品主要品牌电商销售情况分析（三）三、中国消费者化妆品消费行为数据分析中国消费者化妆品月均消费调查中国消费者化妆品月均消费性别对比调查中国消费者化妆品信息渠道调查中国消费者化妆品购买渠道调查中国消费者购买化妆品的考虑因素调查中国消费者购买化妆品关注的主要成分中国化妆品品牌购买频率变化调查中国化妆品消费者购买国货化妆品品牌的主要原因文化自信促进国产化妆品品牌崛起儿童化妆品消费者选择儿童护肤品时的考量因素儿童化妆品消费者选择儿童化妆品的品牌中国消费者对“儿童化妆”标签产品的态度调查银发族群体化妆品消费者面临的皮肤问题银发族群体购买化妆品的类型银发族群体对化妆品的期望需求中国消费者使用化妆品的问题调查中国消费者对化妆品行业发展的期待调查中国消费者常用护肤品品类调查中国消费者护肤品使用诉求调查中国消费者彩妆使用频率调查中国消费者常用彩妆品类调查中国消费者常用彩妆场合调查四、中国年轻群体消费行为洞察年轻消费群体成为消费潮流主力新青年对“兴趣消费”的感知新青年消费诉求：“生活质量”和“社交”新青年兴趣消费支出占月支出三成内居多兴趣消费了解渠道：从宣传强延续到产生消费兴趣消费购买渠道：线上线下两手抓产品颜值映射精神追求新青年对「联名IP」的产品有更高的青睐度新青年对「好用」的产品有更高的青睐度新青年对「简约」与「国潮」风青睐度较高超八成新青年消费者可接受产品一定程度的溢价五、中国化妆品行业发展趋势分析中国化妆品行业发展趋势（一）中国化妆品行业发展趋势（二）图表目录：图表1. 2023-2024年中国化妆品行业部分重点政策图表2. 1978-2023年中国居民人均消费支出与人均可支配收入图表3. 2001-2023年中国化妆品类商品零售值图表4. 2016-2023年中国男性护肤品市场规模图表5. 2023年1-6月男士护理产品销售额排行图表6. 生物科技在化妆品行业的应用典例图表7. 2007-2024年中国化妆品行业投融资规模图表8. 2016-2023年中国化妆品行业新增企业数量图表9. 2015-2025年中国化妆品行业市场规模及预测图表10. 2015-2025年中国护肤品行业市场规模及预测图表11. 2015-2025年中国彩妆行业市场规模及预测图表12. 中国消费者开始关注抗衰老信息的年龄图表13. 2018-2027年中国抗衰老市场规模及预测图表14. 2014-2023年中国化妆品专利注册数量图表15. 2023-2024 年天猫大促护肤品品牌排名图表16. 2023-2024 年抖音大促护肤品品牌排名图表17. 2024 年天猫 618 护肤品类品牌榜图表18. 2024 年抖音 618 护肤品类品牌榜图表19. 中国消费者化妆品月均消费调查图表20. 中国消费者化妆品月均消费性别对比调查图表21. 中国消费者化妆品信息渠道调查图表22. 中国消费者化妆品购买渠道调查图表23. 中国消费者购买化妆品的考虑因素调查图表24. 中国消费者购买化妆品关注的主要产品成分图表25. 中国化妆品品牌购买频率变化调查图表26. 中国化妆品消费者购买国货化妆品品牌的主要原因图表27. 中国化妆品消费者对文化自信影响国产化妆品的态度调查图表28. 儿童化妆品消费者选择儿童护肤品时的考量因素图表29. 儿童化妆品消费者选择儿童化妆品的品牌图表30. 中国化妆品消费者对“儿童化妆”标签产品的态度调查图表31. 银发族群体化妆品消费者面临的皮肤问题图表32. 银发族群体购买化妆产品的主要类型图表33. 银发族群体对化妆品的期望需求图表34. 中国消费者使用化妆品的主要问题调查图表35. 中国消费者对化妆品行业发展的期待调查图表36. 中国消费者常用护肤品品类调查图表37. 中国消费者护肤品使用诉求调查图表38. 中国消费者彩妆使用频率调查图表39. 中国消费者常用彩妆品类调查图表40. 中国消费者常用彩妆场合与主要原因调查图表41. 中国年轻消费群体数量及特点图表42. 中国新青年消费类型占有率图表43. 中国新青年对“兴趣消费”的理解图表44. 中国新青年日常消费诉求图表45. 中国新青年消费者每月兴趣消费频率图表46. 中国新青年消费者中不同群体每月兴趣消费支出占比图表47. 新青年消费者获取心仪产品信息的主要渠道图表48. 新青年消费者购买兴趣产品的主要渠道图表49. 中国新青年消费者购买高颜值生活日用品的原因图表50. 中国新青年消费者选择购买IP联名款的生活日用品的原因图表51. 中国新青年消费者对生活必需品和非生活必需品消费最关注因素TOP 10对比图表52. 中国新青年消费者对生活日用品的风格偏好图表53. 中国新青年消费者对产品溢价消费的态度图表54. 中国新青年消费者对百元以下的产品溢价比例的接受度Figure 1. Some key policies of China's cosmetics industry from 2023 to 2024Figure 2. Per Capita Consumption Expenditure and Per Capita Disposable Income of Chinese Residents from 1978 to 2023Figure 3. Retail Value of Cosmetics Products in China from 2001 to 2023Figure 4. Market Size of Chinese Men’s Skincare Products from 2016 to 2023Figure 5. Sales ranking of Men's care products from January to June 2023Figure 6. Examples of the Application of Biotechnology in Cosmetics IndustryFigure 7. Investment and Financing Scale of China's Cosmetics Industry from 2007 to 2024Figure 8. Number of New Enterprises in China's Cosmetics Industry from 2016 to 2023Figure 9. Scale and Forecast of China's Cosmetics Industry from 2015 to 2025Figure 10. Scale and Forecast of China's Skincare Products Industry from 2015 to 2025Figure 11. Scale and Forecast of China's Makeup Products Industry from 2015 to 2025Figure 12. Chinese consumers are beginning to pay attention to the age of anti-aging messagesFigure 13. Scale and forecast of anti-aging market in China from 2018 to 2027Figure 14. Number of cosmetics patent registrations in China from 2014 to 2023Figure 15. Tmall promote skin care products brand ranking from 2023 to 2024Figure 16. Tiktok promote skin care brand ranking from 2023 to 2024Figure 17. Tmall 618 skincare brand list in 2024Figure 18. Tiktok 618 skin care brand list in 2024Figure 19. Survey on Average Monthly Consumption of Consumers’ Cosmetics in ChinaFigure 20. Gender Comparison Survey on the Monthly Average Consumption of Cosmetics in ChinaFigure 21. Survey on the Information Channels of Cosmetics of Consumers in ChinaFigure 22. Survey on the Buying Channels of Cosmetics of Consumers in ChinaFigure 23. Survey on Consumers' Considerations of Buying Cosmetics in ChinaFigure 24. Chinese consumers pay attention to the main product ingredients when purchasing cosmeticsFigure 25. Survey on the Changes in Purchase Frequency of Cosmetics Brands in ChinaFigure 26. The main reason why Chinese cosmetics consumers buy domestic cosmetics brandsFigure 27. A survey of Chinese cosmetics consumers' attitude towards the influence of cultural confidence on domestic cosmeticsFigure 28. Considerations for children's cosmetics consumers when choosing children's skin care productsFigure 29. Considerations for children's cosmetics consumers when choosing children's skin care productsFigure 30. Survey of Chinese cosmetics consumers' attitude towards products labeled "children's cosmetics"Figure 31. Skin problems faced by cosmetic consumers of silver hair groupFigure 32. The main type of makeup products purchased by the silver-haired groupFigure 33. Silver group's expectation and demand for cosmeticsFigure 34. Survey on the main Problems of Chinese Consumers Using CosmeticsFigure 35. Survey on Chinese Consumers' Expectations for Cosmetics IndustryFigure 36. Survey on Commonly Used Skin Care Products of Chinese ConsumersFigure 37. Survey on the Purpose of Chinese Consumers Using Skin Care ProductsFigure 38. Survey on the Frequency of Use of Color Cosmetics by Chinese ConsumersFigure 39. Survey of Color Cosmetics Commonly Used by Chinese ConsumersFigure 40. Survey of Chinese Consumers' Most Frequent Makeup Occasions and Main PurposesFigure 41. The number and characteristics of young consumer groups in ChinaFigure 42. The share of new youth consumption types in ChinaFigure 43. Understanding of "Interest Consumption" among Chinese New YouthFigure 44. Daily Consumption Demands of Chinese New YouthFigure 45. Frequency of China New Youth Consumers Spend each monthFigure 46. Proportion of Monthly Consumer Spending on Products of Different Consumer GroupsFigure 47. The main channels for new young consumers to obtain information on their desired productsFigure 48. The main channels for new young consumers to purchase products of interestFigure 49. Reasons for Chinese New Youth Consumers to Purchase High Beauty Daily NecessitiesFigure 50. The Reasons Why Consumers Choose to Buy Daily Necessities with IP Joint NameFigure 51. Comparison of TOP10 Factors that Consumers Pay Most Attention to the Consumption of Necessities and Non-necessitiesFigure 52. Chinese New Youth Consumers' Style Preferences for Daily NecessitiesFigure 53. Consumers’Attitude toward Premium Consumption of ProductsFigure 54. The acceptance of product premium ratios below 100 yuan by Chinese new young consumers